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Dawn McGruer FRSA FCIM APM APC

Best-Selling Author  •  Keynote Speaker  •  5× Founder

Before you can build a billion-dollar business, you must first build a billionaire brain.

The science of extraordinary wealth, leadership and human potential.

For more than 25 years, Dawn McGruer has worked with ambitious founders, entrepreneurs and executives to unlock higher levels of performance, wealth and fulfilment. As the creator of The Billionaire Brain™ and DREAMLIFE™, her work combines neuroscience, psychology and business strategy to help people think differently, lead exceptionally and build extraordinary lives.

Think Better. Feel Richer. Live Happier.

Portrait of Dawn McGruer, best-selling author, keynote speaker and founder.

As Featured In

  • Wiley
  • Forbes
  • The Telegraph
  • Daily Mail
Portrait of Dawn McGruer, author, speaker and strategist.

Meet Dawn

I help founders think better, scale smarter and live extraordinarily.

Dawn McGruer FRSA FCIM APM APC — The Business Growth Coach®. Forbes Mentor, 5× founder, wealth architect, bestselling Wiley author and creator of The Billionaire Brain™ and DREAMLIFE™.

She started her first agency at 21, was mortgage-free by 33, and has since built five businesses, two globally ranked podcasts and an international brand ecosystem — while guiding 30,000+ entrepreneurs to over £45 million in revenue.

Her work blends neuroscience, wealth psychology and commercial strategy so founders scale beyond £100K months without burnout — turning revenue into assets and ambition into legacy. Her mission: grow the 1.8% of female founders who reach and exceed seven figures.

25 Yrs
Experience
Founder
£45M+
Client Revenue
Top 1%
Growth Coach
Forbes MentorBest-Selling Wiley AuthorAward-Winning SpeakerWealth Architect5× FounderFRSA FCIM APM APC

The full story — agency at 21 to global academy, Forbes and beyond.

Read the Full 25-Year Bio

How I Work With Clients

ForbesBooks

Forthcoming · Publishing Early 2027

The Billionaire Brain

The Science of Extraordinary Wealth, Leadership and Human Potential

Before you can build a billion-dollar business, you must first build a billionaire brain. Drawing on 25 years of research with founders, multi-millionaires and billionaires, Dawn McGruer reveals how identity, neuroscience and strategy converge to create extraordinary wealth — and how anyone can rewire the patterns that hold them back.

VIP launch community members receive advance chapters, launch-day invitations and first access to the accompanying Billionaire Brain™ assessment.

Early Endorsements

“Endorsement space reserved — early praise from global founders, investors and thought leaders to be announced.”
Interested in endorsing? Get in touch

Bulk Orders & Corporate Speaking

Bulk copies for teams, conferences and client gifting — paired with a Billionaire Brain™ keynote or leadership workshop for your organisation.

Enquire about bulk orders

The Methodology

The Billionaire Brain

The science of extraordinary wealth, leadership and human potential.

Think Better. Feel Richer. Live Happier.

The Billionaire Brain is the research, methodology and framework behind Dawn's work — blending neuroscience, psychology and business strategy to explore how high-achieving founders think, decide, lead and grow.

It is the umbrella methodology powering every part of her ecosystem, from DREAMLIFE to Millionaire Mindset & Scaling Strategy, helping founders rewire the beliefs, behaviours and business patterns that shape their success.

The Four Pillars

  • 01

    Wealth Psychology

    How identity, conditioning and behaviour shape the creation and experience of wealth.

  • 02

    Leadership & Performance

    How exceptional founders and executives think, decide and lead under pressure.

  • 03

    Neuroscience & Human Potential

    How people rewire patterns, elevate performance and expand what they believe is possible.

  • 04

    Business Strategy

    How powerful thinking becomes scalable companies, meaningful wealth and lasting legacy.

Because extraordinary growth does not begin with a better strategy. It begins with a better brain.

The Billionaire Brain methodology model showing DREAMLIFE, Conscious Conditioning, and Millionaire Mindset & Scaling Strategy pillars

On Stage

Keynotes that move
rooms — and markets.

International keynote speaker, panellist and host — trusted by conferences, corporates and mastermind stages to deliver the neuroscience of performance, growth and wealth with the polish of an editorial keynote.

500+

Stages & panels

20+

Countries

25yrs

On the circuit

Book Dawn to speak
Dawn McGruer delivering a keynote on stage to a conference audience
Keynote · Main stage

Keynotes & Team Performance

Signature keynotes, workshops & leadership experiences.

60–90 minute keynotes, workshops and leadership sessions that transform thinking, inspire action and create measurable results.

  • The Billionaire Brain™ Think like a millionaire. Scale like a CEO.
    Wealth PsychologyNeuroscience & Human Potential
  • The DREAMLIFE™ Method Design a life that feels as good as it looks.
    Wealth PsychologyLeadership & Performance
  • The Millionaire Maker Model™ Build highly profitable, scalable businesses.
    Business Strategy
  • From Founder To CEO Lead at the highest level.
    Leadership & PerformanceBusiness Strategy
  • Leadership, Performance & Growth Transform teams. Multiply results.
    Leadership & PerformanceNeuroscience & Human Potential

Every session is built on the four pillars of Dawn's work — wealth psychology, leadership & performance, neuroscience & human potential, and business strategy.

Fees from $10,000 + travel · Bulk book orders & signing sessions available

Stages & Panels

From the room.

Dawn in cream tailored suit
Dawn in striped knit, chess piece
Dawn with white hyacinths

Client Stories

Real founders. Real transformations.

Video and written stories from founders who have scaled revenue, rebuilt their models and reached their first £100K months working with Dawn.

Dawn in white tweed jacket
Dawn at her desk
Dawn with laptop

Published Work

Published work.

Dawn McGruer holding her Wiley bestseller Dynamic Digital Marketing

Bestseller — Wiley

Dynamic Digital Marketing

The complete blueprint for scaling businesses online.

Dawn's bestselling Wiley book distills 25 years of digital marketing expertise into a practical, proven framework. A must-read for founders ready to turn strategy into revenue.

Character Building, edited by Dawn McGruer, published by Aurora

Bestseller — Co-Author

Character Building

The stories, setbacks and strengths that shape extraordinary people.

A bestselling collaboration in which Dawn shares the defining moments, resilience and mindset shifts behind building businesses — and a life — by design.

Dawn with champagne
Dawn with espresso and laptop
Dawn editorial portrait

Podcast

Dawn of a New Era Podcast

With over 25,000 downloads per episode, a Top 3% global ranking and listeners in 32+ countries, Dawn of a New Era features conversations with some of the world's most inspiring founders, leaders, strategists and changemakers.

Across two powerful series, Dawn explores the real stories behind business, wealth, leadership and personal transformation — from the good, the bad and the ugly of entrepreneurship to the mindset, neuroscience and strategy behind extraordinary success.

Dawn McGruer laughing during a podcast call

"Conversations that change the trajectory."

25K+

Downloads Per Episode

Top 3%

Global Ranking

32+

Countries

Want to share your story? Apply to be a guest and reach thousands of ambitious founders, business owners and leaders worldwide.

Featured & Upcoming Guests

The room you're joining.

A snapshot of the calibre featured on — and currently being recorded for — the show.

Adam Miron — featured guest on Dawn of a New Era Podcast

Adam Miron

Billionaire by 29

Co-founder of HEXO Corp — built and took a cannabis empire public, crossing a billion-dollar valuation before turning thirty and reshaping an entire industry from the ground up.

Listen to the episode

Ep 033: In Conversation with Adam Miron, Billion Dollar Business Owner

26:13

Listen to the Episode
0:00
Denise Duffield-Thomas — featured guest on Dawn of a New Era Podcast

Denise Duffield-Thomas

Money mindset mentor to millions

Bestselling author of Get Rich, Lucky Bitch — built a multi-seven-figure coaching empire helping women rewrite their relationship with money.

Listen to the episode

Ep 074: Millionaire Mindset Lesson with Denise Duffield-Thomas

53:25

Listen to the Episode
0:00
Renee Warren — featured guest on Dawn of a New Era Podcast

Renee Warren

PR powerhouse & founder whisperer

Award-winning publicist, founder of We Wild Women, and partner to SaaS Academy's Dan Martell — helping female founders land powerful media and tell unforgettable stories.

Listen to the episode

Ep 044: Business Systems That Help You Work Smarter with Renée Warren

52:05

Listen to the Episode
0:00
Dawn working from the couch
Dawn in black sequins and fur
Dawn McGruer portrait
Dawn McGruer in a black trench coat with coffee

A toast to your next chapter

The life you keep imagining is waiting on the other side of one decision.

Strategy, neuroscience, identity and proximity — woven into one room, one mentor, one extraordinary version of you.

Book a Discovery Call
Dawn McGruer raising a champagne flute

Here's to thinking better, feeling richer, and living happier.

Begin

Your next chapter starts here.

Choose the doorway that meets you where you are — book a call, tune in, join the book VIP list, get the newsletter or connect on socials.

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Join the Billionaire Brain™ Letter with 25 years of research studying the world's most inspiring leaders, multi-millionaires & billionaires to think better, feel richer and live happier.

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Connect

@dawnmcgruer

Daily inspiration on Instagram.

167K+
Instagram Followers
545K+
Social Audience
8.4%
Avg Engagement
25K
Podcast Downloads / Ep

A global community of founders, CEOs and ambitious women tuning in for daily strategy, mindset and behind-the-scenes of scaling 7, 8 & 9-figure businesses.

Get in Touch

Let's connect.

For enquiries, speaking, partnerships or press — send us an email and Dawn's team will get back to you.

hello@dawnmcgruer.com