
Work With Dawn
Choose your level of expansion.
From scaling your business to rewiring your identity — each pathway is designed to meet you where you are and take you where you're going.
Client revenue generated
Doubled income in 60 days
Reached $100K months in 7 months
Highest client ROI

Mentorship & Advisory
CEO Growth™ & CEO Expansion™
Scale to £100K months & beyond — then beyond founder-led growth.
From $5,997 / month · 12-month partnership
Two levels of private partnership with Dawn. CEO Growth™ is the world's #1 business growth mentorship with a 100% success rate — over 10,000 founders have scaled to £100K+ months in as little as 7 months. CEO Expansion™ takes established founders beyond founder-led growth, focusing on leadership, profitability and enterprise value to build a more scalable, valuable company.
Results
Clients increase sales by 20% in 30 days. 92% double their income in 60 days. Most triple recurring income in 90 days. 87% reach £100K months in 7 months — then Expansion™ builds the leadership team, systems and valuation to match.
- Money Mapping™ Session
- Quarterly 90-Day Plans
- CEO Growth™: monthly strategy session · CEO Expansion™: 2 advisory sessions / month
- Unlimited WhatsApp Support

Intensives
The Billionaire Brain Recode™ Intensives
Identity evolution for founders, CEOs and high performers.
Choose from 1, 30 or 90 Days.
Not business coaching. Identity evolution. Weekly private advisory, deep Recode™ sessions, personal framework, daily rewiring practices and a personalised expansion blueprint.
The Outcome
The outcome is a deeper shift in how you think, feel, decide and lead. These intensives are designed to help you identify and interrupt the unconscious patterns that keep you operating from old limits, expand your capacity for wealth, visibility, leadership and success, and create a stronger internal baseline for the level you are stepping into. You leave with greater clarity, emotional regulation, self-trust and a personalised framework for sustaining the changes beyond the session.
- In-Person or Online Recode sessions
- Pre-Recode Session & Post Support Follow-Up
- Life Design Mastery
- Billionaire Brain Recode Rituals & Conscious Conditioning Neuroscience Techniques
- Identity Expansion
- Subconscious Reprogramming
- Nervous System Mastery
- Wealth Psychology

Private Accelerator
6-Week Private Accelerator
One business objective. Six private sessions. A strategy built around your business.
$9,999 · or 3 × $3,333
For established founders who don't need another mastermind — they need focused private support to solve or build something specific. Choose your accelerator: Scale & Leverage or Licence Lab™.
The Outcome
Six weeks focused on one commercial goal with a clear route to rapid ROI. Across Dawn’s client work, most clients have achieved around 500% ROI within 90 days, with results as high as 2,900%. Clients have signed £10K+ opportunities within weeks, doubled monthly income within 90 days, and grown from £2.5K to £75K revenue as the strategy has scaled. Your accelerator is designed to identify the highest-value move in your business, map the opportunity and build the focused 90-day plan to turn it into revenue.
- 6 × 45-minute private strategy sessions with Dawn — one session each week for six weeks
- Scale & Leverage: build a business that creates significantly more revenue without more clients, more people or more of you
- Licence Lab™: turn what you've already proven — a methodology, framework or IP — into a commercial licensing opportunity
- The relevant frameworks, tools and action plans for your chosen accelerator

Licensing
Certified Partner Licensing Programme™
Scale your impact. Create predictable recurring revenue.
From $5,997 / month · or $16,000/mo for 3 months + $5,997/mo for 9 months
Turn your expertise, frameworks and IP into a turnkey licensing business. Two ways to work together — strategic advisory or full done-for-you build-out.
The Licensing Opportunity
Licensing is designed to turn the IP you already own into a scalable, recurring-revenue asset. Across Dawn’s licensing work, models have delivered up to 2,900% ROI within six months, licensing frameworks have generated $1.6M+ within 36 months, and many clients have tripled recurring revenue within 90 days — creating income that can grow beyond the founder’s own time, team and delivery capacity.
- Commercial & ROI model + pricing strategy
- Legal framework: contracts, NDAs, renewals
- Partner onboarding & certification training
- Full partner marketing pack & SOPs
- Dashboards + partner portal
- Soft launch with first 3–5 licensees in 90 days
- 9-month advisory & partner acquisition / development support

Mastermind
7-Figure Enigmas™
DREAMLIFE Millionaire Mindset & Scaling Strategy Mastermind
$2,500 / month · 6-month commitment · Doors open October 2026
The #1 Business Growth Mastermind for established female service-based and agency owner founders consistently at $50K+ months — from multi-six figures, approaching or exceeding $100K months, through to seven and multi-seven figures. A private circle of guest experts you couldn't buy access to, with world-class women joining intimate roundtables. Each monthly session covers the Scale. Leverage. Live.™ playbook — pricing, positioning, systems and the founder behind the numbers — mentored live with your business in the hot seat.
Dawn built the business this room is designed to create.
Dawn scaled her own service business to £3.5M with around 20 focused client relationships — not hundreds of accounts, not a volume machine. That business was built on the same levers this mastermind works: premium pricing, recurring revenue, productised expertise and intellectual property that earned whether she was in the room or not. Scale the revenue. Not the workload. Founder-led. Not founder-dependent.
- Monthly LIVE sessions: 30 minutes of mentoring + 30 minutes of hot seats
- Scale. Leverage. Live.™ curriculum: pricing, positioning, systems and the founder behind the numbers
- For female founders at $50K+ months scaling to $100K months and beyond
- Quarterly 1:1 Strategic Intensives with Dawn
- 1 x Luxury Retreat Every 6-Months Included
- Private Mastermind Community Group

Retreats
DREAMLIFE™ Strategise & Energise Retreats
2027: Lake Como Ascend · 21–25 June and Ibiza Thrive · 7–11 September.
$5,555 or 3 × $1,888 · accommodation, meals & refreshments included
An immersive retreat experience for founders seeking renewed energy, strategic clarity and a practical roadmap for creating their DREAMLIFE™.
The Retreat Return
Guests have typically tripled their retreat investment within 7 days of returning home, with some experiencing up to 10X ROI within 30 days — alongside leaving with a clear, scalable 90-day growth strategy.
- 5 days / 4 nights luxury villa accommodation
- Daily strategy sessions & 1:1 time with Dawn
- DREAMLIFE™ vision, business & wealth planning
- Yoga, breathwork & energy alignment practices
- Gourmet meals, refreshments & curated experiences
- Sunset boat day & founder connection dinners
FAQs
Working with Dawn & DREAMLIFE™ retreats
01How do I know which way of working with Dawn is right for me?+
Book a discovery call. Dawn reviews where your business is now, your revenue model, capacity and goals, then recommends the most aligned pathway — private mentorship, the mastermind, an intensive, licensing or a DREAMLIFE™ retreat.
02Who does Dawn McGruer work with?+
Established founders, CEOs, consultants, coaches and experts — typically scaling from six figures towards seven figures and beyond — who want both commercial strategy and the wealth psychology to sustain it.
03What is included in private mentorship?+
Private mentorship combines one-to-one strategy sessions with Dawn, business model and revenue architecture, wealth psychology and identity work, plus direct access between sessions for decisions that can't wait.
04What are the DREAMLIFE™ retreats and where are they held?+
The DREAMLIFE™ Strategise & Energise retreats are small-group luxury retreats for ambitious founders, blending daily business strategy with nervous system and energy work. Past retreats include Mykonos, Santorini, Barbados and Marrakesh. In 2027 the retreats are Lake Como Ascend (21–25 June) and Ibiza Thrive (7–11 September).
05How many people attend each retreat?+
Retreats are intentionally intimate so every founder receives personal strategy time with Dawn, alongside a curated peer group of high-calibre entrepreneurs.
06What is included in the retreat investment?+
Retreat investment covers the full programme — strategy sessions, workshops, DREAMLIFE™ visioning, curated experiences and most on-site hospitality. Flights and transfers are booked separately. Full inclusions and dates are confirmed on application.
07Can Dawn work with my whole team or company?+
Yes. Dawn delivers keynotes, leadership sessions, workshops and advisory for companies and teams on wealth psychology, leadership, performance and growth, alongside licensing programmes for organisations commercialising their own IP.
08How do I apply or get started?+
Book a discovery call at calendly.com/dawnmcgruer/discovery-call or email hello@dawnmcgruer.com and you'll be guided to the right pathway, including waitlists for retreats and the mastermind.
Not sure which pathway is yours?
Book a discovery call and we'll map the fastest, most aligned route to your next level — or send a note and we'll point you in the right direction.
